With all the marketing platforms available on the world wide web, it’s easy to get lost. Finding the right digital marketing tools for your business is even more challenging and can give you information overload, making you wish you never searched in the first place.
When you search the phrase “email marketing platform”, Mailchimp is somewhere at the top of the list after topics such as “Best Email Marketing Services in 2020…”, and so on.
Why is Mailchimp at the top of the search results? Considering all the things you need to run a full campaign, Mailchimp has all your marketing needs in one place. It’s an all-in-one integrated marketing platform tailored specifically for small businesses. It’s the perfect tool to help smaller companies get their message out to customers while simultaneously growing their customer list.
Get Started with Mailchimp
What you’ll learn in this Mailchimp guide:
What is Mailchimp?
Mailchimp is an email marketing service and marketing automation platform. With the easy to use platform, business owners from various industries are able to send emails to thousands of subscribers. The platform also helps you easily build signup forms to find new leads to add to your customer database, helping your business grow.
Why use Mailchimp?
Mailchimp is a great platform whether you’re a startup, an agency, a new business, an app, or an e-commerce site. The marketing platform allows you to understand your audience and reach them at the right time.
With Mailchimp, you can find new leads and build lasting relationships for your business.
How to Create a Mailchimp Account From Scratch
Step 1: Create a Free Account
Before you can begin creating sign up forms for your website, you need to sign up and create your account.
Click on the link to open the Mailchimp signup page: https://mailchimp.com/signup/
To get started, you need to provide basic information like your email (either a personal or business email), a unique username (this can be your company’s name) and a strong password.
Once you’ve added your info to all the fields, click on Sign Up.
After clicking on Sign Up, you will see the notification below to check your email.
Step 2: Activate Your Account
You will receive an account activation email from Mailchimp, which will allow you to complete the account setup process.
Keep in Mind
The time it takes to receive the activation email can vary. Check your spam folder if you haven’t received anything.
After clicking on Activate Account, you’ll be redirected to the Mailchimp site where the site will check to confirm you’re human.
To move forward, click on I’m Not A Robot.
Step 3: Choose a Plan
After activating your account, you will be directed to the page below where you must choose a plan. To get started, choose the Free plan. Later you can upgrade to a different plan when you have grown your subscriber list.
Once you have selected the Free plan, click on Complete.
Interested in Digital Marketing for Your Business?
How to Set Up Your Mailchimp Account for Your Business
Now that you’ve created your Mailchimp account from scratch, it’s time to set up your account with details relating to your business.
Step 1: Add Your Name and Surname
After adding your name and surname, click Continue.
Step 2: Add Your Business Name and URL
Next, add the name of your business and your website’s URL (if you have one).
Once done, click Continue.
Step 3: Add Your Address
In order to check that your emails comply with international anti-spam laws, Mailchimp requires the physical address of your business.
Step 4: Add Contacts
If you already have contacts, like people who have signed up for marketing emails from your business, you can add them here. Otherwise, select no.
If you select Yes, you must select a size.
If you select No, Mailchimp will help you find contacts with landing pages and ads.
Another option to select is I’m not sure…
Step 5: What You Offer
You can select what you offer people signing up to your newsletter. Options include Services, Physical Goods, Technology or Software, Original Content, or Other (you can manually add a service).
This step is optional.
Now that you’ve created your account and added your company details, the next steps include designing your first email, adding contacts, and sending your first campaign.
Are You Interested in Growing Your Customer List?
Email marketing campaigns are still one of the best digital marketing solutions to reach your audience and to drive traffic to your website. This increased traffic will also have a positive effect on increasing your SEO score. Get in touch to discuss the email marketing strategy tailor-made for your business.
