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7 Best Practices For Creating Facebook Stories

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Overview

Facebook Stories are becoming a major part of the popular social media site and if you’re not using them regularly, you’re missing out on a valuable opportunity to engage with your followers.

Approximately 300 million people are using Facebook Stories daily, so it’s clear that despite their temporary nature, Stories provide a lasting impact.

What are Facebook Stories?

Created in 2017, Facebook Stories are short user-generated photo or video collections that can be uploaded to the user’s Facebook.

This feature allows you to play videos of up to 20 seconds and each photo or video that you share is available in the Stories section on Facebook and the Messenger app for 24 hours.

The popularity of Stories cannot be denied, as there are one billion stories shared every day across the Facebook family of apps, and four million advertisers using Stories ads every month.

Have a look at our best practices for creating Facebook Stories:

1.) Get Creative

With content posted to Facebook Stories only lasting 24 hours, this feature is a great way to experiment with images or video concepts to see what works best with your audience.

Have a look at the technical specifications for Facebook Stories here.

Facebook also offers a variety of creative tools to help zhuzh up your story. These include: background colour, music, and call-to-action effects.

2.) Add Sound

Bring your story to life by adding your favourite track. Although this feature is currently only available on the mobile app, the process is effortless.

According to Facebook, the majority of stories with voiceover or music drive better results compared to the ones without any sound.

You can add music to any sort of Facebook story, whether it’s a video or a photo, making it a great way to capture your audience’s interest and help them enjoy watching your content.

3.) Stick With Your Chosen Topic

Keep an eye on the length and content of your story to avoid losing your audience’s attention.

We get it – coming up with new and refreshing content isn’t always easy, but avoid posting to your Facebook story without cause.

We suggest creating a content schedule focusing on your brand, services and offerings. Use these pillars to brainstorm ideas that are not only enjoyable, but informative as well.

4.) Use CTAs to Your Advantage

Adding a call-to-action (CTA) to your story tells your audience what action you expect them to take, which could ultimately help you drive more traffic to your website.

We suggest adding a button that encourages conversion. Some examples include ‘learn more’, ‘shop now,’ or ‘contact us’.

According to Databox, the ‘learn more’ button is the most widely used CTA button for Facebook Stories.

Image credit: Databox

5.) Optimise for Mobile

Since most people use mobile to scroll on Facebook, it’s important to use vertical ratios to ensure your story is optimised for full-screen viewing.

Since most people use mobile to scroll on Facebook, it’s important to use vertical ratios to ensure your story is optimised for full-screen viewing.

6.) Include Your Brand

Brand awareness is important when launching products and services as it drives consumers’ decisions when differentiating between competing companies.

In a world where businesses are marketing proactively through social media, it is crucial to make sure your brand gets the recognition it deserves.

If you’re creating Stories with multiple cards or scenes, remember to start with your brand and end with it too.

7.) Go Beyond Promotion

Think beyond mere promotion and actively engage with your audience.

Stories can be used to announce the release of new products or services or, in addition, they can be used to showcase your achievements or celebrate milestones within your company.

Consider giving your audience a glimpse of your company culture by sharing photos and videos of your amazing team.

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As part of our Social Media Marketing strategy, our team will monitor and update your social media content and accounts for you. We will run campaigns aimed at increasing your website traffic, driving sales, increasing your ROI, or whatever you need for your business.

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