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WordPress Case Study: Africa’s Footprint Safaris

About the Customer

Africa’s Footprint Safaris offers captivating African safaris to a global clientele of adventure seekers. Each trip is bespoke, planned around your unique requirements, and led by a professional guide to keep you safe and enhance your overall experience.

Their profound passion for the unspoiled wilderness underpins every trip they plan. Their safaris cover various experiences like hunting, fishing, and photography. They are rooted in ethical and sustainable principles, safeguarding Africa’s pristine ecosystems while offering an authentic, unforgettable African adventure.

The Challenge

As a niche business that caters to a discerning international market, Africa’s Footprint Safaris conveys a certain level of professionalism across all its brands.

The customer identified their WordPress site as one of the main contact points to focus on and updated the design to better reflect their brand’s message. As a result, Africa’s Footprint Safaris approached Silicon Overdrive’s WordPress Team to completely redesign their site.

Africa’s Footprint Safaris Home Page Previous Design
Initial Design of Africa’s Footprint Safaris

The Solution

The Silicon Overdrive WordPress Team met with the customer to discuss and map out the project requirements, the look and feel, and functional specifications. During this collaborative session, the team also delved into user experience considerations to ensure the final product aligned with the customer’s vision and audience needs.

User experience was a top priority, ensuring the redesign was visually appealing, intuitive, and easy to navigate. This included optimizing the site for mobile devices to reach a broader audience.

The Silicon Overdrive team assessed the existing content on the website, including any implemented themes, copy, images, and layouts, implementing updates and additions as needed. This was done to ensure the website has quality content, a prerequisite for engaging your audience and improving your search engine ranking.

A few key highlights of the process were as follows:

Creating the invisible dropdown menu was both an intriguing and occasionally tasking experience.

New Invisible Dropdown menu - Africa’s Footprint Safaris

Crafting the layouts for the Hunt pages presented a unique challenge; taking a copy-dense Suggested Packing List page and laying it out in a more visually appealing and easy-to-follow manner.

New Graphic Layout for the Suggested Packing List - Africa’s Footprint Safaris

Moreover, it was essential to harmonize the site’s design with the broader brand image and aesthetic.

Before going live with the WordPress site, rigorous testing was conducted to eliminate bugs and ensure flawless functionality across various browsers and devices.

The Outcome

The Silicon Overdrive Team created a fresh, modern, and visually striking WordPress site that aligned perfectly with the customer’s brand identity.

The design was meticulously tailored to the unique requirements of the customer’s industry, ensuring that the color schemes, typography, and imagery resonated with their target market.

Africa’s Footprint Safaris can now confidently guide their customers and advertising efforts to the website, ensuring that their WordPress site perfectly aligns with their brand, delivering a consistent and engaging online presence.

New Design of Africa’s Footprint Safaris

Hugo du Plessis, Owner of Africa’s Footprint Safaris, said, “Absolutely thrilled with the WordPress project delivered by Silicon Overdrive. Their expertise, communication, and attention to detail resulted in a stunning, user-friendly website that perfectly aligns with our vision.”

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